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THE STORY
Artonit was conceived through a singular vision: the fusion of art and beauty.
Crafted between Italy and the United States, and inspired by the creative energy of Houston, New York, and Los Angeles, Artonit creates couture cosmetics designed to transcend trends and become part of personal identity.
Founded by artist and makeup artist Sergio Escalona, the brand was born from a lifelong devotion to colour, texture, emotion, and visual storytelling. After years working within the beauty and fashion industries, Escalona envisioned a house where makeup could exist not only as cosmetics, but as artistic expression.
Every formula is developed with intention. Every shade carries a name, a mood, a personality — never a number.
From pigment-saturated lips to hand-finished artistic compacts, each piece is created in small batches using high-performance ingredients and meticulous craftsmanship. The result is a collection that feels both modern and timeless: sophisticated beauty with an artistic soul.
At Artonit, makeup is more than routine.
It is atmosphere.
It is identity.
It is emotion made visible.
The founder's vision
Artonit began with a simple belief: beauty should possess the same emotional power as art.
Founder Sergio Escalona spent years moving between the worlds of makeup artistry and fine art, discovering that both shared the same purpose—to transform how we see ourselves.
What began as a personal vision became a house devoted to colour, craftsmanship, and individuality.
THE ARTIST
Before there was a cosmetic collection, there was a canvas.
Every shade begins as an idea, a memory, a feeling, or a work of art. Influenced by Sergio’s career as a painter, Artonit approaches makeup as a medium of self-expression rather than a trend to be followed.
Each colour is named, never numbered. Each creation carries a story.
THE HOUSE OF ARTONIT
Crafted in small batches and finished with meticulous attention to detail, Artonit was conceived for those who see beauty as something deeply personal.
A fusion of art and beauty.
A collection created not to change who you are, but to reveal it.
Artonit. The Artistic Soul of Beauty.
